10 Tips for Becoming a Great Corporate Blogger

Successful blogging is not just about being the best writer on the web or even the most prolific. Being a successful blogger is about creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialogue flowing. Here are ten tips to get you started.

1. Understand the fundamentals of Blogger Relations

While anyone can set up a blog in a day and start publishing articles, it takes far more work to be a great blogger and see the real benefits of blogging. First, you need to have a blogging strategy that is in line with your PR strategy and business goals. Next, you have to provide relevant content. Most importantly, you must conduct what is called Blogger Relations. Blogger Relations is what blogging is all about—starting and maintaining a conversation. Unlike Public Relations or media relations where you are trying to pitch your story, with Blogger Relations you initiate and participate in ongoing discussions with other bloggers and your target audience. As the conversation progresses, you get to know the other players in your industry; you gain credibility by listening as well as commenting; and you gain new readers as other bloggers provide links back to your blog to give you credit for your ideas. The more you conduct Blogger Relations, the more successful your blogging will be.

2. Create value

Creating something of value for your audience should be the first aim of your blog; otherwise your readers will have no reason to return. This is where a public relations strategy can help you develop content that keeps your customers coming back for more.

3. Grow and sustain your audience by providing real analysis

Monitor the news and blogs for articles that would be of interest to your audience. When writing about the news as a blogger, it is not just a matter of describing the news—though that is important. It is more imperative that you provide new, informative and entertaining analysis in order to sustain and grow your audience. That is why opinion and your personal perspective interlaced with your past experiences will help to add to your credibility and foster loyal readership.

4. Report on community opinion

If you think the news is important but don’t have an opinion or perspective, one way to provide opinion is to provide a synopsis of ideas from the community at large. In addition to acting as a valuable resource for your audience, you create the opportunity to send a trackback link to one or more blogs, connecting with more bloggers AND more readers.

5. Respond with comments to build relationships and traffic

Responding to another blogger’s comment can be just as important as the article post itself. Blogging is about dialogue and the opportunity to interact with your audience. Many posts will not receive any comments, but when they do, you have to be ready to respond. Blogging is a little like having an amphitheatre of people viewing a conversation between two people. While you must focus on the conversation with your commenter, you must also be aware of the rest of the audience. In other words, you should respond to the challenge the commenter presents while at the same time providing greater context, so the entire readership can follow and benefit from your conversation.

6. Track your conversations

In order to keep conversations flowing, you have to stay aware of each discussion in progress. Unfortunately, we are still in the early days of blogging, and many blogs do not include notification technology to let you know where there has been a new post. And even if a blogger receives notification that you have commented on his/her blog, does not mean that you will receive notification when that blogger replies to your comment. If comment email subscription is available, it is wise to subscribe. You may also choose to use tools such as del.icio.us or Cocomment for tracking comments online and subsequent follow up. But, ultimately, you may have to monitor for comments manually to make sure you keep the conversations alive.

7. Don’t be afraid of criticism

Dialogue is also about criticism; so don’t be afraid when others criticize your ideas or actions you have taken on a blog. See it as opportunity to keep the conversation flowing. In the blogosphere, you are more respected when you demonstrate the ability to respond. In addition, a “foil” critiquing your work can often draw more attention to the discussion and increase readership. Furthermore, criticism can be constructive. Feedback related to product flaws and improvements can actually help your product development process.

8. Conduct interviews to generate content and ideas

Interviews are a great way to generate interest and content for the blog. Picking other bloggers to interview is particularly helpful in generating links and traffic. Many bloggers will enjoy the added attention and more than likely link back to your interview post.

9. Promote your blog

When an author writes a book, the writing process is often very much solitary. Once the book is published, however, a writer must reach out to others and promote that book through public readings and strategic marketing. Building a successful blog requires a similar approach. Once your articles are written, you have to promote them by chatting with colleagues in the industry and starting a dialogue. Connect with loyal and thoughtful readers as well as industry authorities. When bloggers take note of your article, it tends to have a viral effect, increasing eyeballs exponentially.

10. Monitor the web for brand names and references

Using RSS feed search engines such as technorati.com and blogpulse.com, monitor for mention of your company and corporate blog posts as well as important developments in your industry.

The idea of eLearning is to popularise an indepth, convenient, interactive mode of education through the Internet.

Scientific research reveals that the best way of learning methodologies are the mix and match of 3 modes namely Instructor Led, Web Based and Computer Based. The popular terms are ILT, WBT and CBT. The more demand of career orientation in this highly competitive professional world and the simultaneous problems of routine study system through the formal mode of education (ILT) have left us with the only option of eLearning. The reach of the Internet to the furthest corner of the world has really eliminated the geographical distance. The forums and online helps have made eLearning real time. The laptop has given one the flexibility to enhance his skills even while traveling.

The time-bound schedule of ILT has put it slightly below in the common mode of learning. The lack of updations and upgradability in case of CBT has not allowed it to top the list even having the flexibility of carrying heavier graphics and movies. Rather now the people are becoming aware of even today’s updates through Internet. The convenience factor in eLearning has been fueled by the factor of “learning at one’s own pace”. The dollops of at his own residence has made eLearning more dependable way of education.

Now, what are taught in eLearning? The answer in one word is “Infinity”. Some may teach Computers, some management, some again cooking and mixing. There are sites today, who are teaching even plantation and e-security. Lets assume, you are tired at the end of the day and your strain has become a stress on you, which has started affecting your personal life badly. Don’t you feel to get a course in Stress Management? If you think of the cost, it may be at a price of $100, that too on the higher side.

The prometric certifications have been continuing for long. Sun, Oracle and Microsoft have been continuing their online certifications for years. Many educational portals have come up in the recent past including some top shots coming up with their eLearning mode. eLearning caters to the need of the age group between 6 and 65. If a housewife does not find time or a senior executive of a multi-national firm feels shaky for attending courses with the junior people, eLearning is the only solution for him or her to accomplish further education and enhance the knowledge base.

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2. Choose Related Keywords

Once you have your master list of keywords, find long tail related keywords to target. Again, check out the competition and daily searches made for each chosen keyword.

3. Use Quality Content For Your Keywords

Creating quality content should always be your main goal. Write for actual visitors who will see and read your content. First and foremost you must have good useful content that your visitors will use themselves and recommend to their friends or colleagues. Tie this quality content in with your chosen keywords. Use one keyword phrase per page.

4. Keyword In Domain Name, Title and URLs

Having your keyword in your domain name will score big points from search engines. Plus, each page of content should contain your keywords in the title & meta tags for that page. Most experts also suggest you have your keyword in the URL and use hyphens to separate your keywords. Although the author has gotten good results by using an underscore and htm in URLs.

Example: www.yoursite.com/your_keyword.htm

5. Do On Page Optimization

Keyword ratio is a much discussed topic by SEO experts and many suggest you should have your keyword in the H1 or headline title of your page. Sprinkle your keyword and variations of it throughout your page. Don't over do it but make sure the robot/spiders will clearly discover what your page is about. Many webmasters make sure they include their main keyword in the first and last 25 words on their pages.

6. Use Traffic Modules

One technique that works extremely well in Google is clustering a closely related topic or subject into a distinct separate section on your site. For example, if you have a marketing site, you could create a whole section on article marketing where you would have 50 to 100 keyworded pages all relating to your subject. Writing articles, formatting articles, submitting articles, article software... place a keyword linked menu on each page to connect all your pages together.

Keep in mind, your main objective is to supply quality information to your visitors. One reason Google may favor this type of structure is because they want quality content returned in their SERPs.

7. Try Article Marketing

Article marketing is writing short informative articles on keyword topics related to your sites. You then submit these helpful keyworded articles to ezine directories on the web, when your articles are picked up by related sites you receive quality One-Way links. The higher the quality of your article, the more links you will receive.

Another ranking tactic to use, if you're just starting out your site will probably have a low PR rank and you will find it hard to rank for even modest keywords. That's why it's useful to take advantage of the higher PageRank of the major ezine directories. Your keyworded articles on these high PR sites will get picked up by Google and displayed in the top 10 rankings. Now the displayed URL will be the article directory site but the links in the resource box will be pointing back to your site. Over time this article marketing technique will raise your own site's rankings for those keywords. Simple but effective.

The author is a full-time online marketer who contributes his high rankings in Google as the major source of his online income. For the latest web marketing tools try: http://www.marketingtoolguide.com For the latest Internet Marketing Strategies go here: http://www.bizwaremagic.com Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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Most webmasters go totally "gaga" for top 10 rankings in Google. And for good reason, Google is the most dominant search engine on the net and will deliver the largest amount of traffic.

More importantly, those same webmasters will also inform you, getting top 10 rankings in Google often means your site will prove profitable. Mainly because obtaining targeted traffic is usually your first obstacle in creating a viable online business. In other words, if you get top ten listings in Google for good searchable keywords, it is almost impossible not to earn money.

How To Proceed?

First, you must know the rudimentary basics of how keywords work. Keywords and keyword phrases are the exact words someone types into a search engine to find what they're looking for online. If you have a site on "dog training" then your goal is to get a top 10 ranking for the keywords "dog training".

Now if no one searches for "dog training" it would be a useless keyword, you would get no traffic no matter how perfectly your site is optimized for that keyword.

How Do You Know If A Keyword Is Good?

To find out, you have to do some keyword research on your particular keywords. Many professional online marketers use keyword research software like Brad Callen's Keyword Elite. However, you can also use the keyword suggestion tools supplied by Google Adwords or Overture. Try here:

http://www.digitalpoint.com/tools/suggestion/

Now if you check "dog training", you will find it receives around 4,469 searches each day. That's a lot of traffic but you must realize that it may be too good, or rather too competitive for your purposes, especially if have a new site.

Biggest Mistake When Choosing Keywords.

The most common mistake most novice webmasters make is targeting keywords which are too competitive. You simply will not be able to compete or place for extremely competitive keywords. Well established sites and businesses with very deep pockets have the resources to completely dominate those keywords.

While it is not entirely futile nor a waste of time to concentrate your efforts on highly competitive keywords, you will have better success if you target low to medium competitive keywords.

Long Tail Keyword Marketing

Besides online marketers have discovered that longer keyword phrases are usually the most lucrative. These phrases deliver traffic which is better targeted and more likely to convert into a sale. "Dog hunting training" which gets around 100 searches a day will be more targeted than the general term "dog training" and if you have a site devoted to training hunting dogs then this keyword phrase may convert better for you.

Always keep this "Long Tail" keyword strategy in the back of your mind as you implement the following steps to achieve your own Top 10 Rankings in Google.

1. Make A Master Keyword List

Your first step is to make a master list of the keywords you wish to target. Obviously these should be closely related to the theme of your site. Check the keyword competition by seeing how many sites are listed in Google for that keyword. Webmasters also check the Google PageRank of the sites that hold the top 10 positions. If all those sites are PR6 and above it may be hard to get ranked high for your keywords.

The author is a full-time online marketer who contributes his high rankings in Google as the major source of his online income. For the latest web marketing tools try: http://www.marketingtoolguide.com For the latest Internet Marketing Strategies go here: http://www.bizwaremagic.com Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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