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Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.

Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages.

They also have the inherent potential to be well-linked.

If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of the top directories can be found on Robin Good’s Top 55 list at MasterNewMedia.org.

But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get the best keyword placement in the major search engines.

These are my top five tips for lucrative blog search engine optimization.

Lucrative Blog SEO Tip #1: Lucrative Keyword Choices

You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.

Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”.

Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.

A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries.

The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

It isn’t just the four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.

Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.

As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

Lucrative Blog SEO Tip #2: Keyword Placement

Your blog can be set up to repeat the keywords that you want to target just enough times to establish a theme.

You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

Lucrative Blog SEO Tip #3: Timely Posting

Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.

Check your web site statistics. If you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was.

An even faster way is to ping at a time when the spider is reading a page that carries your update. (This is a little harder to explain, as I’ve mentioned, but I have a resource that explains this process in-depth at my site.)

Lucrative Blog SEO Tip #4: Get Linked

Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.

If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.

Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic.

Lucrative Blog SEO Tip #4: Frequent Updates

The more you post, the more food for the spider, which can cause the spider to react by splitting up its job into several visits, whereupon you have even more content, and so on, until the spider just adds you to a more frequent schedule of returns.

For example, my main site gets spidered several times daily by Google, and yet I can go a week without an update with no change in spider visits. This means my pages get indexed more often and my new pages show up faster.

Think of what that could do for the launch of your next product.

You’ll be happy to know that you don’t have to slave over long blog posts several times a day, all day long to get similar results from your blog. In fact, some blog software will let you set up your posts in advance, so that you can have posts show up daily even though you technically only blog once a month.

Bottom line: A few small changes to your blog can draw more search engine traffic without turning off your blog visitors. Done properly, this gives your audience more of what they were searching for in the first place.

About Author

As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.

Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, "only 12 percent of the blog reading audience said it used RSS always or often".

If you're delivering your blog content only via RSS, you're missing out on about 80% or more of potential regular readership/followship.

THE KEY BLOG PROBLEM

There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.

That's why it's crucial to provide a "best of", a helping hand to guide your readers to the "must-read" content you publish … and delivering this content either as a standalone “blog-zine” or as part of your regular e-mail newsletter.

WHAT SHOULD YOU DO?

Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your "top blog posts" for those that are still not in to RSS.

Don't do just one channel, do both.

E-mail is still the #1 end-user content delivery channel ... whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.

THE CHRIS PIRILLO EXAMPLE

Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.

But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn’t stopping him from using or promoting either RSS or e-mail.

COMPARING BLOGS, E-ZINES, E-MAIL AND RSS

If you’re reading this article and thinking that blogs are actually “beyond e-mail”, just consider the following reality.

RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.

RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.

Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.

E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.

A typical e-zine might include:

- an editorial;
- a leading article, representing the prevailing topic of a specific e-zine issue;
- supporting articles, clearly structured to show they are secondary to the leading article;
- links to "best of" blog posts in the given timeframe;
- links to the most relevant forum topics and posts;
- a news section;
- a featured client case study;
- different advertisements (banner ads, textual ads, advertorials etc.);
- a featured consultant;
- a Q&A section;
- a featured whitepaper;

Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.

But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail.

Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.

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Do blog site owners who own more blogs make more Adsense profits?

This is an interesting question to ask because there are well known bloggers who make huge profits from one single major blog. However there are also other equally well-known blog site owners who make their Adsense money from dozens of different blogs. So where does that leave somebody who is just starting out?

The key thing to remember about a blog site is that a blog’s main function is being a web log or online diary. As the term "online diary" suggests, this is where a blogger can generate a lot of interesting personal comment and intimate details and information about a particular niche subject or topic that they have chosen to cover. Blogs are quick and easy to set up. Blogs are a less expensive way of advertising your business

The fact is that a blog is hardly the place where you would want to reach for your credit card. Yet this does not make a blog less important. Blogs are classified as being increasingly important to any web based entrepreneur because it is where all the action is. In actual fact traffic is generated in large quantities at blogs and then re-directed to web sites for the actual sales transaction to be consummated.

On the other hand there is no denying the fact that putting your eggs in several baskets seems to work well with Adsense. Traffic volumes tend to fluctuate sometimes and if one site does not do well on a particular day then one of the dozen others will and in this way the blogger will be able to maintain their high daily sales and ultimately their big monthly check.

With the various online advertising and marketing tools available these days, it is not too difficult to run several blogs successfully and have each one attracting enough traffic for you to make significant revenue from Adsense. In fact you do not need a very big budget to be able to achieve this. You can for instance start with a small amount invested in PPC campaigns for each blog and then re-invest from the profit and returns you receive and in this way build up a huge targeted traffic for many of your blogs.

You can also combine this with free creative methods to attract traffic to each of your blogs.

This is not to say that anybody with just one blog is doomed to failure. Far from it, there are a number of advantages of having only one blog to focus and concentrate all you efforts on. More so if you are just starting out in online marketing. It is easier to try out things and be able to see the results of your efforts. Sometimes when you have too many blogs, monitoring their progress and the various programs and campaigns you are testing may prove to be quite challenging.

Ultimately it is up to you as an individual to decide what feels more comfortable for you – one Adsense blog or several.

About Author

If you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue – or a lot of revenue – from your blogging efforts, you need AdSense tips for bloggers. Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!

Adsense for blogs make perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog, the Google spiders gobble it up. The more you update, the more the Google spider visits your page. Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about. You see where this is going. The higher your search ranking, the more traffic you receive, which ultimately leads to higher revenue from AdSense ads.

The beauty of blogs is their potential for rapid growth. If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular. So it is vital that you always teach something with every blog entry. You want your readers to come back frequently and they will if they know they will learn something. Not only will your readers bookmark your blog and return often, but they will link to your blog enthusiastically as well. People in forums will refer to your blogs and discuss what they learned. Websites will link to you as a valuable resource. In short, an informative blog can grow very quickly if the information it provides is valuable.

It is important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results – and the highest revenue – with your Google AdSense ads. There is a method to the madness. Start your revenue generating blog by testing the waters.

Decide what area you would like to write about and then do some keyword research. Research is easy if you use Google’s keyword tools found here . The keyword tools are located in your Google AdWords account. Yes, you need a free AdWords account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords, and use that list to determine what topics you will write about.

Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords – the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog, and traffic is needed to profit from AdSense ads!

You are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog, and some knowledge of HTML is needed. The other option is to paste the AdSense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post, and again after a few more paragraphs.

Get that code in there however you see fit – but then pay close attention to the results so you can see what is working and what isn’t. Tracking is everything if you want to make real money!

Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people’s blogs as often as possible, and that you visit blogs, leave comments – and leave a link for your blog as well!

Discuss this topic in the ReveNow AdSense Forums.

About Author

Search engine optimization is a technique used to achieve a higher ranking in the search engine, so as to generate a lot of free traffic to your site.

If your website is not ranked in the first couple search result pages, chances are, you are missing out a great number of visitors that could potentially become your customers. This would also deem your website completely useless; after all, what is the use of a published website that is not viewed by visitors and web surfers?

While SEO is an important technique that all webmasters need to employ in their sites, it is definitely not an simple task to do. Some big companies are even going to the extent of paying big amount of money to hire SEO company to optimize their sites.

For individual who do not have the budget and would like to do-it-yourself (DIY) with search engine optimization, here are some simple techniques which are easy to learn:

Provide valuable and informative content on your website

For most web sites, content is the key. When writing the content of your web pages, insert vital keywords which relate to the products and services that your company offers.

Make your content brief and concise, yet informative.

Keep your facts up-to-date so that users will visit your web site more often. Do not forget to include a lot of helpful links, articles and guides that users can forward to another user and add to your customer base.

Make the overall design user friendly

The design of your website should be simple, nice and easy to navigate. Do not design your web site in an overly-complicated way that users will find it too "frightening" to browse through.

Vary the keyword for each individual web page

Think of every possible keywords or phrases that will apply to your products and services.

Each user is different and may not necessarily use the keyword that you expect them to type in the search bar. Search engines offer tools which will guide you through finding the correct keywords for search engine optimization.

Include definitive and visible hyper links in your website

Providing users with hyperlinks which are useful and easy to find is yet another way to optimize your web site.

Build incoming links to your site

Enroll in a link exchange program and start to exchange link with other sites that are related to your industry.

Write articles is also a good way to get free incoming links to your site. It can also help to build your reputation at the same time.

The above listed are only some of the few simple techniques used in Search engine optimization. The 'One Page Search Engine Optimization Checklist' offers more details and easy-to-read guide for serious webmasters who want to master the art of SEO.

Using the proper search engine optimization techniques listed in the checklist, you can definitely optimize your web site and yield very promising results for your business.

Author: Damien Oh
Damien Oh is an Internet Strategist who specializes in search engine optimization for corporate. To help webmarketers profitably rank top in the search engine, he offered a "One-Page Checklist For Successful SEO” in www.internetstrategyblog.com

There might be many reasons why you want to blog but if you want to have a successful blog, you might want to consider the following advice:

Choose to blog only the topic that you love. If you want to blog, then blog about something that you are interested about or something that you are knowledgable about. You might not be an expert on the subject that you have chosen to blog about but if you love the subject, then go blog about it. Do not blog about topics that you are not interested in because you will soon tire up writing topics that bore you. Remember that blogging should not be burden, it should be fun. Good and regular contents will follow if you love what you blog about.

Be a friendly member of the blogging community. Make friends, exchange link and take time to visit and comment on other people's site. You can learn a lot when you visit other blogs, especially those who are established in your chosen niche. Make your site visitor friendly by not bombarding it with too much ads your site looks like a billboard.

Ride the hypes. Some emerging practices in blogging can help you bring traffic and visitors to your site. Use mybloglog, have an RSS feed, know what technorati, digg, squidoo and alexa are, and learn how viral tagging and do following can benefit your blog.

Establish yourself. Make yourself known by promoting your site through article submission; creating great contents and becoming an expert in your field. Getting a self hosted domain is also a great idea. Optionally and only if you have money, advertise your site.