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Commonly referred to as Article Marketing and Bum Marketing, writing articles is a means of driving free traffic to your website in a relatively short period of time. Article marketing is a free website promotion technique through which the author writes short articles (typically between 300 and 1,000 words) relative to ones niche industry and then distributes it and makes the article freely available for publication to anyone that wants to use it. In order for a website to progressively rank higher in the search engines, it is imperative that webmasters add new, interesting and relative content to their website very frequently, otherwise, the website will grow stagnate and the search engines will slowly loose interest in what once was a highly ranked site. Article Marketing has filled this 'need for content' in a very effective way.

How does this help you, the writer?

When you write a good article you can post it on your website or you can submit it to publishers or submit them to Article Directories, the repositories that proliferate and serve as the go through for webmasters to actually read and pick your article up for use in their ezines or on their websites. By submitting your article to these sites, you give exposure to yourself, you ideas and to your website. At the end of each article there is a Bio box or Resource box which allows the author to list a little about themselves, their website and also place a link to your website. This link is your ace in the hole as readers will invariably click on your link to visit your site; thus, the free traffic you are seeking.

When a publisher or webmaster positions one of your articles on their website and with the use of the Resource box, this establishes a link back to your website. Search engines love a website with a large number of links coming from other websites (back links): it is one of the most beneficial means of increasing your website ranking in the search engines. So, the more articles you write and distribute to the various outlets on the Internet, the greater your chances are of increasing your website ranking in the search engines and driving free website traffic to your website.

There are a few rules the author needs to play by if they are to reap maximum rewards in the search engines. It is critical that you consider your niche and find out which keywords are in greatest demand when someone does a keyword search. For example, say your niche is horse shoeing and you determine that the most searched for keyword in your niche is Platinum Gold Horseshoes. Now that you have figured out that horses really are a fashionable lot, you would want to center your article context around that particular keyword phrase, Platinum Gold Horseshoes. It is recommended that you use the keyword or keyword phrase at least 3% of the time when writing the article. As an example, lets say you have written an article that has 400 words. Simply take 3 % of 400 which comes to 12 and that is the number of keywords or keyword phrases that would be ideal for for use in your article. This will optimize your article for search engines spiders.

Now let's examine the real benefits of article marketing. It is obvious to those that use this free website technique that writing articles is one of the best free website promotion methods you can use. Here are several major reasons you should incorporate Article marketing into your daily Internet marketing regimen.

1. You will reach more people and be able to share your ideas with more people too.
2. You will get free exposure and free advertising.
3. This will help you gain a higher search engine ranking.
4. Article Marketing is an effective way to increase your link popularity.
5. Provides new and relative content for your website as well as possible other websites as well.
6. Properly written articles will optimize your site for improved search engine ranking.
7. Writing good articles will establish your credibility through references and testimonials.
8. Article marketing will greatly enhance your reputation as an authority in you niche.
9. It will establish a good first Impression with your readers.
10. And last but not least, articles will grow virally on the Internet: thus, creating more free traffic for your website.

Article Marketing will not provide you with overnight success but it will rock your world in a pretty short period of time. It requires a dedication and persistence over time before you will begin to reap major rewards financially. But who knows, maybe your first article will be picked up by a major network with hundreds of sites: you will be off to the races. Good luck in your Article Writing endeavors. Taking the time to write interesting and pertinent articles for your niche with proper research will pay big dividends in the long run and maybe in the short run too.

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